SEMrush is an SEO tool designed to make keyword research, competitor analysis, Google Ads optimization and website performance monitoring. With SEMrush, you can level up your SEO(Search Engine Optimization) campaigns together with pay-per-click (PPC), social media, and content marketing. However, SEMrush is more concentrated on SEO and SEM(Search Engine Marketing). SEMrush can help you find profitable keywords, improve your blog, optimize your website and understand what your competitor success on. SEMrush provides you with a chance to study your competitors' marketing strategies in any area, from website traffic to PR and content marketing ideas, social media, and PPC campaigns.