Optimizely is the digital experience optimization platform offering AI-based personalization, experimentation, A/B and other testing tools for mobile and web. Optimizely is a cloud-based marketing optimization solution helping companies test, modify and deploy customer-based digital experiences. The optimization platform helps companies to take data-driven actions and improve personalization by delivering continuous experimentation on any web page, application or device. Some of these optimizations include AI-based customization, A/B testing, server-side testing, multivariate testing, and measuring results with insights of clicks, visitor actions and page views. With Optimizely, you can easily integrate third parties such as Google Analytics, Demandbase, Adobe Audience Manager and many more.