Drift is a leading conversational marketing and sales platform with chat, e-mail, video and automation, helping companies to connect with customers in real-time. Drift is a web-based solution helping marketing and sales teams to increase engagement and conversion. The platform offers a variety of features from chatbots to appointment scheduling so that companies can connect with potential customers and clients ready to buy. Instead of traditional marketing and sales strategies like lead forms and slow follow-ups, Drift provides a modern buying experience, generates more qualified leads, increases revenue and shortens the sales cycle. Drift helps companies to find better leads in real-time with artificial intelligence and bots, engaging with customers 24/7.