WhatCounts is a digital engagement platform with email, SMS and social media, helping companies with data management, personalization and marketing automation. WhatCounts is an email service provider with essential digital marketing features such as automation and personalization as well as SMS sending. WhatCounts offers customer targeting, daily email execution and strategy improvements all in one platform. They also work as an enterprise marketing agency offering enterprise email marketing, automated personalization and SMS. The platform offers pre-built automation workflows to create customer journeys and 360-degree campaigns. Some of the main features of the email marketing platform are content-based segmentation, website behaviour tracking, coupon management and cart triggers.

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