Bitly is the leading link management platform offering shortening, sharing, managing and analyzing links for your content. Bitly is a URL shortening tool, and it offers data and analytics that allows businesses to keep their unique customer experience. Bitly is a great tool if you are looking for a way to shorten your link with branding options. Bitly is easy to use, you can turn long and boring links into a few character links easily and quickly. It's great to use these shortened links on social media, e-mails, and SMS and it looks much more professional if you have your branding in it. It's also possible to create automation with integrations and bulk link management with their APIs.